The Bitter Vero was an Australian Holden Caprice that someone tried to transform into a European luxury flagship. Unsuccessfully, of course…
In the late 2000s, Erich Bitter made yet another attempt to return to the luxury GT car market.
Instead of developing his own model from scratch, he took the Australian Holden Caprice and tried to turn it into an exclusive European flagship sedan.
The car received a new front end with a Maserati-style grille designed to disguise its mass-market origins.
To hide the model’s budget roots, the interior was almost entirely retrimmed in expensive Nappa leather.
The Bitter Vero featured a very long wheelbase and was powered by a potent Corvette-derived V8, making it exceptionally well-suited for high-speed autobahn cruising.
However, even the high-quality trim could not completely conceal the typical GM switches and control elements.
The car debuted just before the global financial crisis of 2008, which dealt a severe blow to the project.
Wealthy buyers were unwilling to pay the price of a proper German luxury sedan for a modified Holden that lacked a prestigious brand and an established dealer network.
As a result, the Bitter Vero was a commercial failure — only 10 examples were ever built.
What were they thinking?
